Free Ebook , by Raymond Fong Chad Riddersen
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, by Raymond Fong Chad Riddersen
Free Ebook , by Raymond Fong Chad Riddersen
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Product details
File Size: 15688 KB
Print Length: 204 pages
Simultaneous Device Usage: Unlimited
Publisher: Lioncrest Publishing (January 1, 2017)
Publication Date: January 1, 2017
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B01N9D12IO
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Amazon Best Sellers Rank:
#98,596 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Despite telling things to the reader like "revealing best-kept secrets of Silicon Valley", which make me instantly roll my eyes, the information in this book is actually very valuable, well presented and not like any I have seen in similar business oriented books.Authors present us with their ASP framework which should help in growing any business. They really go into detail about it so I won't waste space trying to explain it here, they can do a much better job at that. The book also has section that focuses more on the state of mind of a growth hacker, like a more philosophical part of the book that isn't strictly oriented on pure business, I loved that part.The book actually isn't too long, but that is because there is no fluff here, it is quite dense with information, examples, tips and tricks, tactics and advice that seem doable and are easy to understand. Whole book is written so anyone can grab it and read it, but I think that in order to implement principles described in it you have to have some previous business knowledge. But, that doesn't devalue this book in any way, give it a go if you want to learn about growing your business and you are tired of dozens of same books with same old obvious advice.
SUMMARY: This book walks you through how to grow a business fast despite constrained resources. It teaches you how to identify opportunities for boosting the profitability of your sales cycle, then executing on each with high efficiency, proving them, and then adding more. It's an easy read featuring a lot of condensed value, with many great examples, implementation checklists and analysis frameworks.Chad and Raymond have done a great job of codifying many of the growth tactics used by start-ups that have achieved breakout success - albeit at a fairly high level. They've distilled this into an organising framework applicable to all businesses, not just start-ups or digitally-centric businesses commonly known for growth hacking.The book starts with a succinct guide to the mind-set growth hackers bring to what they do, and why breakout growth starts with thinking (and living) differently and acting with more clarity.They then step us through the ASP Framework - their way of deconstructing and analysing the parts of a sales and value delivery cycle – being mindful of the psychology of your customer and their total experience.With ASP, they provide a means to clarify and see each sales cycle part in perspective to detect where high leverage opportunities to create growth exist. In the guise of the lean start up, they advocate a resource-efficient, data-driven approach to testing promising ideas/pathways for growing/enhancing key strata’s of the sales cycle or optimising customer experiences. By layering successive improvements, they drive the creation of “dominos of leverageâ€. Collectively, the ASP approach is designed to minimise cost of acquisition, maximise lifetime value and increase the volume of preferential customers who act on good experiences.Throughout, there are many useful principles, examples, checklists and tests, including obvious and far-from-obvious tactics and how they can be combined.While this book is an easy enough read to make sense to a total beginner, IMO, it is really more suited to someone who already has a decent understanding of business and modern marketing. For the latter, it can be thought of as a “compass†to analyse a company to get oriented for growth, despite constrained resources.Disclosure: I'm a recent acquaintance of Chad (one of the authors) via a learning community we are both in. I’m also a Growth Hacker & Strategy Consultant who has worked in this area for over 20 years.
This book gives a very good grounding and clear overview of what’s needed to both secure and hasten your business’s growth.Its main areas can chiefly, if not all, be found in other books. So what’s different?Firstly, appropriate attention given to each part rather than a mere fleeting mention; for example “by the way, you should automate your sales process so that you can earn money in your pyjamas†but rather a fairly robust initial grounding in the things you’ll be glad you knew before trying to accomplish this.Appropriate attention also means not getting too verbose by simply churning out fluff to pad the chapters; anecdotes here take the form of short and to-the-point examples, not lengthy tall-tale case studies whose finer details are not remotely relevant, as found so often in books about business aimed at relative newcomers to the trade.Secondly, motivational spiel is kept to a minimum. The authors assume quite rightly that if you bought this book, you’re quite probably already motivated (and if you’re not, then a one-shot pep talk isn’t going to do it for you in any sustainable fashion).Thirdly, it doesn’t just focus on one aspect with a bunch of fuzzy peripherals; instead it gives honest value in each part. Normally such a book will focus almost entirely on ASP, or almost entirely on CRM, or almost entirely on advertising and marketing strategies, and so forth. Not so here. Everything has its place and its due weight.Finally, it gives a very workable solution to the dilemma faced by many startups in today’s fast-paced ever-shifting market, which is whether to be ahead of the curve and risk failure (many books strongly advocate this, and it is a recipe for potential disaster, when not everyone has the starting means to declare bankruptcy time and time again and carry on as though nothing happened), or else to follow in the footsteps of tried-and-true systems that have stood the test of time (many books strongly advocate this, and it often results in very lacklustre returns, since such methods generally involve a lot of graft for tiny marginal success), whereas this book describes the practice of the “fast followâ€, ie, look at what is working for companies *right now*, and enjoying the imperfect but reliable position of being slightly behind the best-performing businesses.Not a bad place to be, if one considers the matter from a realistic perspective!
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